How to Define Your Target Audience and Buyer Persona Profiling

Frequently Asked Questions

Below you'll find the answers to some frequently asked questions to help you decide if this course is for you.

Q. What specific topics does the course cover? Is it tailored to the needs of a small interior design business?

A. The content is tailored to the needs of an interior designer who owns their own small business.

The modules covered in the course are as follows:

1. Introduction to Target Audience & Buyer Personas

2. Identifying and Segmenting Your Target Audience

3. Developing Detailed Buyer Personas

4. Implementing Buyer Personas in Your Interior Design Business

5. Conclusion

Q. Does the course provide persona examples relevant to my interior design business?

A. Yes, this course includes two buyer persona profile templates that reflect typical personas that interior design businesses target. This includes a B2B (Business to Business) persona for those of you targeting other businesses, as well as a B2C (Business to Client) persona for those of you targeting end clients directly.

The video and workbook will lead you through each question you need to answer, then provide a framework for you to complete to define your target audience and buyer persona profiles. You will also be able to refer back to the course materials at future points if you decide to define further buyer personas.

Q. How does the course help in applying the buyer personas to my specific business?

A. There's no point in going through this powerful process just to end up with a written paragraph noted down on your laptop or notebook.

Module 4 includes tips on how to implement your buyer personas within your business.

Q. What is the duration of the course, and can I learn at my own pace?

A. The course consists of a 1 hour video, workbook and pre-completed templates and should take around 1 - 2 hours to complete.

Q. Is the content accessible after completing the course for future reference?

A. Yes, absolutely. You have lifetime access to the video, templates and workbook downloads so you'll be able to refer back to this process time and time again.

You'll be able to refer to this course each time if you decide to define further buyer personas or redefine your target market.

Q. Will I need to invest in additional tools or services to fully benefit from the course?

A. No. The course itself is delivered via a video (Vimeo), template (Google Slides) and downloadable workbook file.

You won't need to invest in any additional tools or services to achieve or benefit from the course outcomes.

Q. Will the strategies taught still be relevant in the long term?

A. Yes. Defining your target audience and buyer persona profiles are built on long-term foundational business principals.

While they reflect the modern, technology driven world we live in, they are not trend-led or as temporal as more execution-led marketing strategies.

Q. What is the total cost of the course, and are there any hidden fees?

A. The Mastering Your Audience & Buyer Persona Profiling course cost is £95, which includes lifetime access to the course materials.

There are no additional costs.

Q. Is there a refund policy in case I'm not satisfied with the content or find it unsuitable for my business needs?

A. Statutory refund rights apply. I want you to achieve a great outcome. If you get stuck or feel the course isn't what you expected it to be, please contact me within 7 days of purchase at hello@leoparddreams.com.

However, if you do the work required as part of the course and apply the principles laid out, your interior design business WILL gain value.

This process is foundational for your business and will give you more control over attracting the types of clients you love to work with.

Once you have this knowledge, you have it for life.