Strategic Marketing Foundations 101 & Positioning
This 3 hour online course (2 hour videos and workbooks) will guide you through the steps required to successfully position your business in a crowded market and define your value proposition to stand out as the obvious choice for your potential clients.
It includes the full Defining Your Audience & Buyer Persona Profiling course as you will need clearly defined personas to successfully build your marketing foundations.
What you'll learn:
- The key marketing foundations you need in place to build a successful business on top of
- How to position your interior design business for success
- How to define your audience and buyer persona profiles *Full Course*
- What a value proposition is (and isn't)
- What information you need to be able to define your value proposition
- How to write a magnetic value proposition that makes you stand out and attracts your dream clients
- How to use your value proposition
- 3 Hours (Videos and Workbooks)
- Self-paced, No Time Limits
- Online
- Suitable For All Levels (No Prior Marketing Knowledge Needed)
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Defining Your Audience & Buyer Persona Profiling
This 1 hour online course (1 hour video, templates and workbook) will guide you through the steps required to define your target audience and create realistic buyer persona profiles to help you boost engagement with your ideal clients.
What you'll learn:
- Why defining your target audience and buyer personas are critical to your success
- How to implement your buyer personas to improve engagement with your audience
- How to build a pipeline of dream clients and reduce time wasted on qualifying poor fit potential clients
- How to create a personalised experience that resonates with your ideal customers
- A repeatable process to regularly assess and update your buyer personas and create new ones
- 1 Hour (Video, Templates and Workbook)
- Includes Pre-Populated B2B and B2C Persona Profiles
- Self-paced, No Time Limits
- Online
- Suitable For All Levels (No Prior Marketing Knowledge Needed)
"This course was such an eye opener for me, it was a light bulb moment as it made me realise some of the mistakes I have made when starting up my business.
On listening to Becks' opening chapter, it was instantly clear why I am not always attracting the right clients and even better, that the power to change this is, in my hands.
The course gives exactly the right encouragement, clarity and guidance to a business owner to take back control and really feel confident about the future.
Taking a few hours of time to do this course has proved invaluable and I strongly recommend anyone with their own interiors business to dedicate just a few hours of their time to invest in the future."
