Skip to content
menu-toggle
menu-close
On Completing The Course, You Will Have
Leopard Dreams Master Logo-2
Defined A Value Proposition That Conveys Your Offer, Your Differentiated Value and Who Cares About This Value
Leopard Dreams Master Logo 2-3
Detailed Buyer Persona Profiles That Reflect Your Ideal Clients' Pain Points and Triggers To Purchase
Leopard Dreams Master Logo-2
Confirmed a Positioning Approach That Helps Your Business to Shine in a Crowded Market

What You'll Learn in 3 Hours:

  • The key marketing foundations you need in place to build a successful business on top of
  • How to position your business in a way that makes you stand out and plays to your advantages
  • How to define your audience and buyer persona profiles
  • What a value proposition is (and isn't)
  • What information you need to be able to define your value proposition and what truly makes your business stand out
  • How to write a magnetic value proposition that makes you shine and attracts your ideal clients
  • How to use your value proposition and bring it to life (it's no good just written down in a notebook where no one can see it!)
  • A repeatable process to regularly assess and update your value proposition and ensure your business ALWAYS stands out no matter how your business or the industry evolves.

Course Feedback, "Such An Eye Opener!"

Jo Selby Purefoy Interiors-2
⭐⭐⭐⭐⭐
"This course was such an eye opener for me, it was a light bulb moment as it made me realise some of the mistakes I have made when starting up my business.
 
On listening to Becks' opening chapter, it was instantly clear why I am not always attracting the right clients and even better, that the power to change this is, in my hands.
 
The course gives exactly the right encouragement, clarity and guidance to a business owner to take back control and really feel confident about the future.
 
Taking a few hours of time to do this course has proved invaluable and I strongly recommend anyone with their own interiors business to dedicate just a few hours of their time to invest in the future."
Jo Selby, Purefoy Interiors Ltd

About the Course

By not actively positioning your business you are leaving everything up to chance, and worse, letting potential clients do this on your behalf which is unlikely to be for the benefit of you or your business.

Combined with a generic or uninspiring value proposition, poor positioning can be the reason behind some of the challenges and frustrations your business is experiencing.

If you're not attracting any new clients, it could be that your value proposition is too broad and doesn't highlight what is special about your business and why potential clients will want to work with you.

If you're not attracting clients you enjoy working with or are the right fit for your business, it could be that your value proposition doesn't clearly outline who your ideal client is.

This course covers how to identify your differentiators and what makes your business special. By connecting the dots between each element of the positioning process, you'll be able to confidently define your business' value proposition and use it as the basis for building your other strategic marketing elements such as your messaging platform and advertising campaigns.

It is a powerful course that provides the foundational principles you need to create a business you love working in. The knowledge gained will be applicable across other areas of your business, not just your positioning and value proposition.

 

This course is for you if:

  • You own, or are starting, an interior design business
  • You want to know where to focus your efforts for maximum impact before you launch your business
  • You are ready to thrive, not just survive
  • You aren't attracting enough new clients or you aren't attracting the types of clients you enjoy working with
  • You're frustrated or confused by what steps you need to take to grow or improve your business
  • You've kept your value proposition broad, trying to appeal to everyone. The reality is, you're not appealing to anyone.
  • You don't have clearly defined buyer personas in place.
  • You know there must be an easier way. Spoiler alert: You've found it!


What you'll need to get started:

  • Internet access
  • 3 hours without distractions so you can focus
  • Download the 18-page course workbook. You may also want somewhere to take further notes. The course will likely spark some ideas.
  • A nice environment to participate from. Perhaps make your favourite drink or snack, grab a comfy chair and take a few deep breaths to clear your mind. The positive vibes you put in will show in your output. ✨

 

Course includes 8 modules delivered via video and an 18-page workbook.

The course also includes the full Defining Your Audience and Buyer Persona Profiling Course (1 hour video and workbook).

You'll also gain access to the Leopard Dreams' Community via the Telegram app to connect with other inspiring designers and business owners.

 

VIEW COURSE PREVIEW


Launch Price: £345

Stripe_(company)-Logo.wine

One Time Payment or Payment Options Available


Ready to Level Up Your Marketing Knowledge and Position Your Business for Success?

Sign Up Now

 

Notes on my courses:

- All courses include a training video and workbook. 
- This is a digital product. All sales are final.

full-shot-friends-playing-videogames (1) (1)
memphis-interior-desing-living-room-arches-interior-3d-render
Untitled design (2) (1)

Frequently Asked Questions

Below you'll find the answers to some frequently asked questions to help you decide if this course is for you.

 

Q. What specific topics does the course cover? Is it tailored to the needs of a small interior design business?

A. The content is tailored to the needs of an interior designer who owns their own small business.

The modules covered in the course are as follows:

1. Introduction to Strategic Positioning

2. Understanding the Importance of a Strong Value Proposition

3. Exploring the Role of Strategic Positioning in the Competitive Market

4. Identifying Key Elements That Make a Value Proposition Impactful

5. Defining Your Audience and Buyer Persona Profiles (full course video and workbook)

6. The Framework: Crafting Your Value Proposition

7. Implementing Your Value Proposition

8. Reviewing and Testing with Your Audience

Conclusion

 

Q. Does the course provide practical examples relevant to the interior design industry?

A. Positioning your interior design business in a way that makes it shine and stand out in a hugely competitive market is complex.

This complex process has been broken down as simply as possible by a positioning and strategy expert with over 19 years' experience in marketing strategy helping you understand why each step is important and how it contributes to the outcomes you are looking to achieve. All without you needing to invest the time required to become a marketing positioning and strategy expert.

The video and workbook will lead you through each question you need to answer, then provide a framework for you to complete to create your value proposition. The workbook also provides you with a great starting point to refer to when you repeat this process every 6 months to a year.

 

Q. How does the course help in applying the learned strategies to my specific business?

A. There's no point in going through this powerful process just to end up with a written paragraph noted down on your laptop or notebook.

Module 6 includes tips on how to implement your value proposition and bring it to life.

You, and your team, need to live and breathe it.

 

Q. What is the duration of the course, and can I learn at my own pace?

A. The course consists of a 1 hour video and 18-page workbook and should take around 2 - 3 hours to complete.

However, it is deep work which is likely to spark some ideas about what you want for and from your business going forward which may lead to further development.

 

Q. Is the content accessible after completing the course for future reference?

A. Yes, absolutely. You have lifetime access to the video and workbook downloads so you'll be able to refer back to this process time and time again.

Developing your value proposition for your business is an iterative process that will evolve over time as your business grows and evolves.

You'll be able to refer to this course each time to lead your through the process, ensuring your value proposition, and the elements needed to create it, are considered and impactful.

 

Q. Will I need to invest in additional tools or services to fully benefit from the course?

A. No. The course itself is delivered via a video (Vimeo) and downloadable workbook file.

You won't need to invest in any additional tools or services to achieve or benefit from the course outcomes.

 

Q. Will the strategies taught still be relevant in the long term?

A. Yes. Positioning your business and creating a value proposition are built on long-term foundational business principals.

While they reflect the modern, technology driven world we live in, they are not trend-led or as temporal as more execution-led marketing strategies.

By applying the principles learned in the course you'll also gain a better understanding of how to implement your marketing strategies and campaigns as it will give you a formula to work to.

 

Q. What is the total cost of the course, and are there any hidden fees?

A. The course cost is £345, which includes lifetime access to the course materials.

There are no additional costs.

 

Q. Is there a refund policy in case I'm not satisfied with the content or find it unsuitable for my business needs?

A. Statutory refund rights apply. I want you to achieve a great outcome. If you get stuck or feel the course isn't what you expected it to be, please contact me within 7 days of purchase at hello@leoparddreams.com.

However, if you do the work required as part of the course and apply the principles laid out, your interior design business WILL gain value.

This is a powerful process and probably one of the most high impact activities you can undertake when creating a business you love (whether gaining more clients is important to you or attracting better-fit clients to your business).

Once you have this knowledge, you have it for life.

 

Explore Courses

blonde-charming-woman-silk-black-jumpsuit-stylish-eyeglasses-sits-brown-big-soft-sofa-ho (1)
Defining Your Audience & Buyer Persona Profiling

Build a pipeline of dream clients.

This 1 hour online course (1 hour video, templates and workbook) will guide you through the steps required to define your target audience and create realistic buyer persona profiles to help you boost engagement with your ideal clients.

VIEW COURSE DETAILS