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Creating Your Foundations For Growth

Stop wasting time and money on ineffective ads and marketing strategies – let's build the right foundations to ensure your interior design business resonates with the right audience. Transform your business and amplify your message with expert guidance.

During a 2 hour workshop, I'll lead you through a structured process that gives you the strategic foundations you need to grow your business. This includes:

Target Audience and Buyer Personas

A clearly defined target audience and up to 3 buyer persona profiles, noting the pain points they have and what their triggers are to prompt them to purchase a service like yours.

Value Proposition

Your value statement, or elevator pitch, focusing on what makes you special and why your audience will care.

Messaging Platform

5 Foundational messages that highlight what makes your offering special in a way that speaks directly to the hearts and minds of your potential clients. These messages can then be used by you and your team or partners to craft copy to share on your Instagram posts, website and email etc.

Website Review

A review of your website highlighting potential friction points preventing your audience from getting in contact with you and opportunities for improvement.

Marketing Strategy

Together, we'll define a marketing strategy for your business to execute over the next 4 month period. The digital strategy will be tailored to suit your objectives, while maximising your available resources and skills. 

Foundations Handbook

Once the workshop is complete, you will be provided with a PDF Handbook including your Value Proposition, Buyer Personas and Messaging Platform. 

How It Works

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Discovery Questionnaire
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Workshop
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Foundations Handbook

I'll send you a Discovery Questionnaire to complete to help me get straight to the heart of your business and understand what you're looking to achieve.

Time: Approx. 1.5 - 2 hours to complete

I'll use the information you provide in the Discovery Questionnaire and my own research and experience to prepare your workshop for you. During the session, I'll lead you through the different steps outlined above to form your strategic marketing foundations for your business.
 
Time: Approx. 2 hours

I'll update the workshop content with your feedback and provide you with a Foundations Handbook which includes the output from the workshop. This acts as a reference guide for you to use and work from.

Timeline: Approx. 4 weeks to complete, from start to finish. This includes research and preparation time.

Why A Workshop Could Be The Best Option For You

If you're looking for a marketing strategy expert to handle the work for you while providing a thorough explanation of the process, a workshop is the ideal choice. This way, you can grasp the reasoning behind the strategy without needing to become an expert yourself. 

Let's Talk

If this sounds like a good fit for you, drop me an email and we can discuss next steps.

Becks Leopard Dreams Interiors